re3 launches re3cyclopedia app to help residents recycle more and recycle right

Press Release from re3

THIS year residents of Bracknell Forest, Reading and Wokingham Boroughs have been motivated to recycle more and to care about the environment in a way they never have before. Building on the momentum of Blue Planet II and enhancement to the kerbside recycling service allowing re3 residents to recycle pots, tubs, trays, cartons and foil; re3 marks Recycle Week by launching the free mobile app and search tool called re3cyclopedia. The new tool can help residents recycle more, understand the dos and don'ts of recycling and make recycling quicker and simpler. re3cyclopedia app is free and is available to download now from App Store or Google Play Store. re3cyclopedia has been developed to help residents of Bracknell Forest, Reading and Wokingham Boroughs to recycle as much and as easily as possible, by showing what, how and where to recycle different items. By using new app, residents can search for any household items to find out exactly what can or can’t be recycled at the kerbside or at the recycling centres; what items can be composted at home or find out location of the nearest bottle or textile bank. The app will also allow residents to quickly check date of the next bin collection, help to renew garden waste collection scheme or ease application for a commercial vehicle permit to access re3 recycling centres.

In a Joint Statement

Cllr Mrs Dorothy Hayes MBE, Bracknell Forest Council’s Executive Member for Environment and Chairman of the Joint Waste Disposal Board, Cllr Sophia James, Reading Borough Council’s Lead Councillor for Neighbourhoods & Communities and Cllr Norman Jorgensen, Wokingham Borough Council’s Executive Member for Environment, commented:

“Residents of Bracknell Forest, Reading and Wokingham Boroughs are good at recycling. Following our service improvement at the beginning of this year, we can recycle plastic pots, tubs and trays. The next step is to make sure we get our recycling right. re3 analysis shows that around 10% of our rubbish is still items which could be recycled in our mixed recycling containers. Meanwhile 1 in 5 items we put in the recycling containers should be binned as they currently cannot be recycled or are problematic in the recycling process. We want to help residents to understand recycling a bit better and ask to go above and beyond to recycle more and waste less. We encourage residents to download re3cyclopedia and follow its guidelines so each of us can do recycling a little bit better than ever before.” Download the free re3cyclpedia app now via App Store or Google Play Store.

Getting recycling right

Top tips for recycling in Bracknell Forest, Reading and Wokingham Boroughs:

Recycle more of these items: milk bottles, shampoo bottles, fruit punnets, margarine tubs, foil trays, cardboard online packaging, drink cans and always use the nearest banks to recycle glass bottles and textiles. • Make sure these never go in the recycling bin: plastic bags, black trays, hard plastic, plastic film, styrofoam trays. And if you’re at all unsure about how to recycle a specific item, remember that re3cyclopedia mobile app or search tool, soon available also at the Bracknell Forest, Reading and Wokingham Borough councils websites can show you exactly what needs to go in the recycling containers.


Notes to editors About re3cyclopedia re3cyclopedia is the public facing brand of Recycleopedia, developed and personalised by U2View Media Ltd for the use of residents of Bracknell Forest, Reading and Wokingham Councils. re3cyclopedia is a database of over 9,000 individual products, accessed by a web search box or mobile app which makes recycling simple for users. The two-step search tells them which part of an item goes in which bin or gives them an alternative recycling option if the item is not suitable for household collection. re3cyclopedia’s mission is to reduce contamination by increasing collection quality and educating residents on what can and can’t be recycled as well as reducing incoming recycling enquiries.

About re3

re3 is a waste management partnership between Bracknell Forest, Reading and Wokingham Borough Councils and FCC Environment. The partnership’s aims are to develop solutions for the management of waste in Central Berkshire and to encourage people to reduce, reuse and recycle more of their waste.

About Recycle Week

Recycle Week is the UK’s annual event to build awareness of, and encourage increased participation in recycling behaviour. It is organised by WRAP under the Recycle Now brand and will take place this year in the last week of September (24-30 September).